I built this as an experimental prototype. I'm an ex-hospitality group founder, and a big part of that job was sites — finding them, assessing them, losing them.
The process was always the same. Wait for an agent to send something through, or scan Zoopla, Gumtree and the agent mailing lists. Get some details, go and see it. Maybe one in four was worth liking. Then find the problem on the second viewing — the licence, the landlord — or put an offer in and find it later down the line. Add the visits with co-founders, walking the area, checking the competitors — two weeks per site, often just to rule it out.
Site DNA flips the search: start from all ~30,000 hospitality sites in London and identify the 30–40 that fit your group's DNA — the right size, in areas you've already pre-scanned. Cross-reference ownership records and signs of stress for direct off-market approaches.
Every on-market listing and agent mailing list, ingested and matched against the same database — every site as it comes to market. The data keeps compounding.
Seventeen data sources collated into one scored database of London sites, plus Freedom of Information requests where the data isn't published.
I'm taking on one group at a time as a paid pilot: your DNA, your shortlist, your edge — not shared with your competitors. If that's you, get in touch.
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