site dna · faqs← BACK TO THE SITE

faqs

What is this?

A site-finding engine for hospitality operators. It starts from every restaurant, bar and pub in London — about 40,000 — and scores each one against your group's DNA: the size, pitch and neighbourhood of the sites you already run. Fastest way to get it: the two-minute walk.

What's a guided report?

The deep dive on one site, told as a walk-in — the map flies from all of London down to the front door. See the sample.

Where does the data come from?

Public records — hygiene registers, ownership, rateable values, insolvency notices, planning, census — joined at the premises. Nothing scraped, nothing bought.

What am I looking at?

Warm dots are venues, coloured by fit. Blue dots are the operator's own sites. Click any dot for the detail — size, value, tenure, and the signals that answer the real question: is it gettable?

Why doesn't the map name the owners?

Licence terms. The per-site brief names them — public record, looked up one site at a time.

Is my DNA shared?

No. One operator, one map. This isn't a marketplace.

What does it cost?

A pilot search is £2.5k: one operator, one territory, four weeks. On top of that there's a success fee, paid when a site the search originated completes. Email birdandy@me.com.

Who built it?

Andy Bird — he ran a hospitality group for 12 years and did the site finding and deals himself. The longer story.

Open the live map →